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| Baobab Tree, Tanzania, shot from the back of a moving pickup truck. |
A couple of years ago I read Malcolm Gladwell's wonderful book "Blink". It makes the case that we should put greater faith in our instincts, especially our initial, intuitive responses to a person, object, or event. Even though these assessments might happen in a few milliseconds, they can be, and often are, better than those based on more protracted deliberation. According to Gladwell's research, this ability is based on the way the human brain has evolved to assess stimuli (largely visual) subconsciously and render trustworthy judgments very quickly. Of course, this is not always true, and Gladwell also talks about certain factors, like biases and prejudices, that can impede our subconscious ability. Nonetheless, he makes a very strong case for the power of quick, intuitive assessments that can happen in a "blink".
So what does this have to do with photography? Just this: your first visual impressions are important and reliable. The photographs you make based on them may not be your best shots in any given circumstance, but they might be. So, I say, "shoot first and ask questions later". Rather than thinking very much about why you like something, just dive in. We have all heard or said "I know what I like, but I don't necessarily know why". That's OK. To record your first impressions, you don't necessarily have to know why something attracts you, but you do have to recognize that it does. You have to feel it.





